I had the opportunity while working at WELCOA (Wellness Council of America) to spearhead all elements of design for its annual conference each year. The Summit brand represented the overall theme of the conference with the goal of creating a seamless experience throughout the event. The brand was thoughtfully woven into every piece of collateral which included large-scale mirror clings, directional floor decals, the Summit microsite, email marketing, social media, all the way down to pens, lanyards, and more.