One of my favorite rebranding projects I was lead on while at WELCOA was for the monthly wellness newsletter, Well Balanced. This employee-facing, 8-page newsletter was chalked full of holistic wellness content from various experts around the country aimed at helping readers thrive in work and life. It was important during the rebrand to maintain the rich history of the newsletter while giving it a much-needed facelift through a light/airy aesthetic paired with engaging graphics and photography.